Storing Event Ticket Data in Salesforce

Learn how Pacers Sports & Entertainment uses Formstack for Salesforce to seamlessly transfer ticket data into Salesforce.


The Pacers use Salesforce to track all their customer data, including information on season ticket holders. Account reps had to perform multiple manual steps to pull ticket data on these accounts, which was a complicated and time-consuming process. Hours were wasted on repetitive, manual data pulls and downloads, taking away precious customer-facing time from employees.


Using Formstack for Salesforce, the digital marketing team created a highly stylized, branded form for ticket sales. Customer data is now pulled directly into Salesforce from the form, without needing additional setup or manual data entry. Account reps can quickly and easily access all customer data, enabling them more autonomy. Reps can easily check ticket orders and RSVPs to provide customers quicker communications and an overall better experience.

Related Templates

No items found.


Saved time

Each account rep got back five hours of time each week per event

Improved data access

Account reps can produce better customer interactions thanks to data accessability

Eliminated manual data entry

Reps no longer waste time on multiple steps of manual data entry

Optimized Salesforce

Transferred data into Salesforce automatically

Video Transcript

Pacers Sports & Entertainment runs the Indiana Pacers, Indiana Fever, Fort Wayne Mad Ants, Pacers Gaming, and Pacers Foundation, Inc. Their state-of-the-art facility, Bankers Life Fieldhouse, is located in the heart of downtown Indianapolis and hosts the best in live entertainment, family shows, special events, and sports.
Sports and Entertainment
Ticket Automation and Salesforce Data Collection
Formstack for Salesforce